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Video Success Story

Success Story: One Interview + Two Media Captures = Three Unique Audience Opportunities

Results: Production of two programs in a single session, both captured as audio and video, resulting in two on-line videos and two nationally broadcast radio programs, both with Interactive Transcripts.

Client: Hayes, Inc., Lansdale, PA

Subject: Dr. Winifred S. Hayes, PhD, President and CEO of Hayes, Inc., Dr. Hayes discusses how scientific evidence can help patients with Alzheimer’s disease, their caregivers, and healthcare providers.

Location: Rented studio facilities at nearby WHYY in Philadelphia, combining audio and video production

Making Media Work: The Backstory
We love audio, as that’s our history and legacy. But despite our inspired, award-winning, memorable audio content, that’s not enough in today’s fragmented hyper-media environment, to sustain people’s attention while reaching all market segments.

Make media access easy for everyone. Your messaging needs to be everywhere, including national broadcast; social media sites like YouTube, Facebook and Vimeo; placement on your site, our site, and patient advocacy organizations, which are anxious to run free, original, and professionally-produced content.

The more you’re out there and available in the content forms people prefer to access where they live, work and play, the better the opportunity to be seen-and-heard, picked up, go viral, plus appear on blogs and in newsletters. Information seekers value discovering the same content in different places. That gives added prestige to your message.

Besides, journalists and media researchers will comb your site for credible third-party articles, on which they make programming decisions and base their interview questions.

Why an Interactive Transcript?
We also produced an accompanying Interactive Transcript for both the audio and video versions, one synched to the audio or video player, tracking each phrase. This is invaluable content to information seekers who typically read before they listen or watch, driving seekers to share plus stimulating SEO – search engine optimization. That’s right, search engine spiders cannot hear or see, but they can read!

Thus, seekers and visual learners are empowered. They understand the takeaway-value of the work before they hear a video or audio, plus develop realistic expectations. The interactive transcript also provides spellings of names, titles, specialties, statistics, facts and figures, locations and URL’s plus where your facility is located, because it’s all spelled out.

Dr. Winifred S. Hayes, PhD, President and CEO of Hayes, Inc., was the featured guest on a radio broadcast of Life Love & Health hosted by Christopher Springmann. Dr. Hayes discussed how scientific evidence can help patients with Alzheimer's disease, their caregivers, and healthcare providers choose interventions that will make the most difference in the lives of patients with this devastating disease.

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