|One Interview =||Two unique programs and lengths|
|Two formats – audio & video|
Body Language is pleased to feature AARP’s Jerry Cohen on our shows, as he’s quite passionate about the new Life Reimagined program, part of AARP’s Real Possibilities re-branding.
AARP now stands for An Ally for Real Possibilities. Infusing a membership of 40 million about the change is challenging. That’s why our multimedia approach of creating several programs from just one interview, is so important in addressing everyone’s goals.
Reaching people where they are at, at their convenience, is crucial to getting the word out, on portable devices, television, broadcast and radio, including interactive transcripts; print; direct mail; social media; and, as a result of SEO-driven results.
The idea behind Real Possibilities is that age is just a number and that many, many people don’t necessarily peak in their 20s but rather later in life when they have more experience and wisdom under their belt. In other words, the possibilities don’t decrease with age…they increase, according to blogger Allison Rice. Emilio Pardo, executive vice president and chief brand officer of AARP, said, “Possibilities are critical to this audience and millions of people in their 40s, 50s, 60s and beyond are living in a new life stage—the age of possibility.”